Apoena Biotech has begun to ethically bioprospect microorganisms from the Brazilian archipelago of Fernando de Noronha, called the "Blue Amazon," with the ambition to develop ingredients for the cosmetics and fragrance sector via biotechnological processes. The Blue Amazon comprises 3.5 million km2 of maritime space and is one of the most biodiverse area in the world, according to the Brazilian Ministry of the Environment. Apoena Biotech is using the collected samples to develop a marine bacteria bank. Authorization for the collection of biological material was granted via SISBIO (Biodiversity Authorization and Information System) and approved by the Chico Mendes Institute for Biodiversity Conservation (ICMBio). According to Apoena Biotech, the collected molecules can be replicated on a large scale via bioprospecting for application in health, personal care, agriculture, nutrition and other markets. Bruno Carillo, chief operating officer, commented: "By choosing Noronha as the archipelago representing Blue Amazon, we value and boost the development of Brazilian biotechnology from one of the richest ecosystems in the world, enabling the creation of unique sustainable products that help preservation, opening new opportunities for the development of innovative solutions." The survey Best for Brazil 2022, by Humanizadas, reveals that "a new economy can represent not only a response to the social and environmental problems the country currently faces, but also an additional $538 billion U.S. dollars to Brazil's GDP by 2030." Source: https://www.gcimagazine.com/ingredients/news/22578637/apoena-biotech-bioprospects-microorganisms-from-the-blue-amazon-for-personal-care

Ideal for applications in the cosmetic, toiletry and fragrance sector Apoena Biotech recently debuted its sustainable bioprospecting project Blue Amazon, which allows access to unexplored microorganisms with biotechnological potential, according to the company. This enables the expansion of innovative and environmentally responsible product lines for applications in the cosmetic, toiletry and fragrance sectors and also other markets through biotechnology, generating alternatives for the replacement of traditional non-sustainable raw materials and processes, favoring long-term continuity and profitability to the business, said the company. Location in Brazil Renowned for its rich biological diversity and high degree of conservation of species, the archipelago of Fernando de Noronha becomes one of the ideal places for prospecting samples of microorganisms with effective biotechnological potential. Once isolated and cultivated, these microorganisms can be easily replicated on a large scale for the production of compounds of interest, besides allowing constantly renewed stocks. "This was the key aspect for the start of Apoena Biotech's sustainable bioprospecting activities in July 2022," says Bruno Carillo, Chief Operating Officer. "By choosing Noronha as the archipelago representing Blue Amazon, we value and boost the development of Brazilian biotechnology from one of the richest ecosystems in the world, enabling the creation of unique sustainable products that help preservation, opening new opportunities for the development of innovative solutions." Sustainable bioprospecting favors access to unexplored microorganisms with biotechnological potential, just as biotechnology is capable of generating alternatives for the replacement of traditional non-sustainable raw materials and processes, favoring long-term continuity and profitability to the business, said the company. Marine Bank for Biotech Potential From the collection of biodiversity samples in the Blue Amazon, Apoena Biotech began developing a marine bacteria bank with biotechnological potential for supporting the creation of products in different markets. However, its initial screening plans are focused on applications for the personal care industry, said the company. Governmental Approval The request for authorization for the collection of biological material in the Archipelago of Fernando de Noronha, by Apoena Biotech, was granted via SISBIO (Biodiversity Authorization and Information System) and approved by the Chico Mendes Institute for Biodiversity Conservation (ICMBio), a government agency under special regime linked to the Ministry of the Environment and member of the National Environment System (Sisnama), said the company. Source: https://www.happi.com/contents/view_breaking-news/2023-01-09/apoena-biotech-debuts-sustainable-personal-care-resource-in-brazil/?widget=listSection

Blue Amazon Project, by Apoena Biotech, values and drives sustainable development for the Cosmetic, Toiletry, and Fragrance (CT&F) sector through Brazilian biotechnology, enabling the creation of innovative products using microorganisms from one of the richest ecosystems in the world. Blue Amazon Project, by Apoena Biotech, values and drives sustainable development for the Cosmetic, Toiletry, and Fragrance (CT&F) sector through Brazilian biotechnology, enabling the creation of innovative products using microorganisms from one of the richest ecosystems in the world. Considering the global context of environmental, economic, and social imbalance, it is coherent for leaders to evaluate, rethink, and adjust their ways of managing and doing business with sustainable and innovative practices that are also more conscious, ethical, and include shared values. The survey Best for Brazil 2022, by Humanizadas®, reveals that "a New Economy can represent not only a response to the social and environmental problems the country [Brazil] currently faces, but also an additional US$ 538 billion to Brazil's GDP by 2030. This means potential benefits of a set of policies focused on a path of growth, job creation, and competitive advantage in the face of climate and generational changes." Businesses driven by bioprocesses have real potential to contribute to the New Economy, especially in Brazil, a country responsible for housing more than 20% of the total species on the planet. According to the Ministry of the Environment, Brazil has the largest biodiversity in the world, with more than 116,000 animal species and more than 46,000 known plant species in the six terrestrial biomes and marine ecosystems, the latter representing 3.5 million km2, a maritime space called Blue Amazon, given its importance compared to the Green Amazon. This affluent biodiversity is a source of resources and opportunities, as conservation, sustainable use, and care for its valuable genetic heritage can be boosted. The supply of molecules for biotechnological application is characterized as an ecosystem service of nature itself, and bioprospecting is the key to access such resource. Bioprospecting aims at the research, identification, and application of bioproducts found in nature, which can be used in the development of innovative products for health, personal care, agriculture, nutrition, and many other markets. This field of biotechnology gains even more prominence through the development of microorganism banks associated with biodiversity, boosting sustainable bioprospecting from compounds from a highly renewable and exclusive source. In this sense, the more preserved the biome, the greater the possibilities of having access to species and microorganisms that are unique to a given environment for the development of effective and safe products, converting them into a strategic advantage for the business. Renowned for its rich biological diversity and high degree of conservation of species, the archipelago of Fernando de Noronha becomes one of the ideal places for prospecting samples of microorganisms with effective biotechnological potential. Once isolated and cultivated, these microorganisms can be easily replicated on a large scale for the production of compounds of interest, besides allowing constantly renewed stocks. "This was the key aspect for the start of Apoena Biotech's sustainable bioprospecting activities in July 2022," says Bruno Carillo, Chief Operating Officer. "By choosing Noronha as the archipelago representing Blue Amazon, we value and boost the development of Brazilian biotechnology from one of the richest ecosystems in the world, enabling the creation of unique sustainable products that help preservation, opening new opportunities for the development of innovative solutions." Sustainable bioprospecting favors access to unexplored microorganisms with biotechnological potential (enabling the expansion of innovative and environmentally responsible product lines), just as biotechnology is capable of generating alternatives for the replacement of traditional non-sustainable raw materials and processes, favoring long-term continuity and profitability to the business. "But in order for biotechnological products to effectively be consolidated as a possibility of sustainable and exponential revenue - boosting the CT&F sector in the New Economy - special attention is needed to new business in bioprocesses. We are aware of the transition journey and the short-term business impacts. However, the search for regenerative solutions is a path without return, and that is a fact. Therefore, we believe and invest in collaborative innovation to bring about these solutions, aiming at the development and strengthening of the Cosmetic, Toiletry, and Fragrance ecosystem. People, companies, and the planet win," concludes Carillo. From the collection of biodiversity samples in the Blue Amazon, Apoena Biotech began developing a marine bacteria bank with biotechnological potential for supporting the creation of products in different markets. However, its initial screening plans are focused on applications for the Cosmetic, Toiletry, and Fragrance sector. The request for authorization for the collection of biological material in the Archipelago of Fernando de Noronha, by Apoena Biotech, was granted via SISBIO (Biodiversity Authorization and Information System) and approved by the Chico Mendes Institute for Biodiversity Conservation (ICMBio), a government agency under special regime linked to the Ministry of the Environment and member of the National Environment System (Sisnama). About Apoena Biotech Founded in 2018, Apoena Biotech aims to positively impact sustainable development through biotechnology. The company supports innovation projects with technology in bioprocesses and development of biotechnological products for the agribusiness, beauty, and personal care markets, being the first Brazilian industry 100% dedicated to biotechnology for the Cosmetic, Toiletry, and Fragrance sector. Source: https://www.sofw.com/en/news/latest-news/general/3477-new-business-in-the-ct-f-sector-sustainable-bioprospecting-and-biotechnology

The archipelago of Fernando de Noronha, a national marine park 300+ kilometers off Brazil’s northeast coast, has been called the ‘Blue Amazon’ for the magnitude of biodiversity living in its waters. Apoena Biotech, a research company and ingredient maker, specializing in technologies for microbiology, bioprocesses, agro-industry, and cosmetics has received authorization from agencies of Brazil’s Ministry of the Environment to collect samples from the Blue Amazon in an effort to identify biotech opportunities with applications specifically in cosmetics, personal care, and fragrance. “We value and boost the development of Brazilian biotechnology from one of the richest ecosystems in the world, enabling the creation of unique sustainable products that help preservation, opening new opportunities for the development of innovative solutions,” explains Bruno Carillo, Chief Operating Officer at Apoena Biotech. The company was established in 2018 and is based in Diadema, São Paulo, Brazil. The photos here shows how team members at Apoena are respectfully exploring the Blue Amazon in search of organisms that can advance the possibilities of beauty biotech and expand the company’s portfolio of solutions. Source: https://www.linkedin.com/posts/deannautroske_beautyindustry-biotech-ocean-activity-7006606322108399616-99hX/?utm_source=share&utm_medium=member_ios

Beauty ingredient maker Apoena Biotech explores the Blue Amazon, KAO bolsters global leadership strategy, L'Oréal expands impact labeling program, Laura Mercier bets on retail in the metaverse, $25m in series B funding for Renee Cosmetics, Global Bioenergies scaleup of skincare ingredient isododecane. International Influence “I see a lot of opportunities in bringing our strong global cosmetics brands together to further grow our footprint in the market. I am looking forward to working with the Molton Brown, Kanebo and E'quipe leadership teams to shape the future of our amazing cosmetics brands.” ~ Mark Johnson, in-coming President Cosmetics Business AEMEA at KAO. The Japan-based chemicals and cosmetics maker announced several forthcoming leadership changes this month. Most notably, the changes ensure that KAO business sectors across the Americas, Europe, the Middle East, and Africa regions have full board representation in the company's Tokyo offices. Johnson, who assumes his new role at the start of 2023, is now serving as Global President of the luxury bath brand Molton Brown. In the New Year, he will become President Cosmetics Business AEMEA as well as an Executive Officer on the board. Other leadership changes coming to KAO in 2023 include Yosuke Maezawa taking on the role of President, Cosmetics Business Global, and Yoshihiro Murakami becoming the company’s Senior Vice President, DX Strategy, Global—that’s DX as in digital expansion. These changes, “acknowledge the important role of the Kao businesses in the Americas and EMEA regions for the future globalization of the Kao Group while at the same time strengthening the international representation and diversity of the management board,” according to this month’s company press release. Environmental Impact Labeling For 2 years, L’Oréal has been including planetary impact data on product pages in the French market. Now, that ‘labeling’ is being rolled out across the beauty maker’s brands here in the US. “This comes at a time when sustainability is increasingly becoming a focus for more American consumers,” notes Marissa Pagnani McGowan, Chief Sustainability Officer for North America, in her comments to the press. “Using principles of environmental science,” she says, “this…will empower consumers, support more informed purchasing decisions and foster a culture of greater brand transparency.” For each product online, the environmental impact data will follow the ingredients list. What L’Oréal is calling its Product Impact Labeling system will rank or rate concerns (like water scarcity, impact on biodiversity, greenhouse gas emissions) in comparison to other L’Oréal products in the same category. For the beauty maker, it’s an important step toward transparency along the supply chain and through to the consumer. By partnering with independent experts, undergoing auditing from Bureau Veritas, and gathering meaningful impact data behind the scenes L’Oréal is making further progress toward environmental sustainability. “By 2030, our goal is for 100% of our products to incorporate into their design improvements in formulas, production, packaging and other aspects that help reduce their impact compared to previous generations of products,” says Sanford Browne, President, Research & Innovation for North America. And L’Oréal has a reputation for making its research available for industry-wide improvements: “The company has committed to sharing the learnings of the impact labeling initiative with the 60 members of the EcoBeautyScore Consortium, aiming to develop an industry-wide environmental impact assessment and scoring system for cosmetics products. L'Oréal has committed to transitioning from its own product impact labeling to the EcoBeautyScore once it becomes available in late 2023,” explains this week’s media release. Click here to learn more about the EcoBeautyScore Consortium. Experiential Online Shopping “This is an important and innovative milestone for not only Laura Mercier, but the full Orveon brand portfolio as we continue to digitalize, grow revenue, and drive foot traffic to e-commerce, all while reaching existing and new consumers,” Pascal Houdayer, CEO at Orveon, the beauty company owned by US-based investment firm Advent International. The milestone Houdayer mentioned in this week’s press release, is a partnership between the company’s Laura Mercier cosmetics and skincare brand and the experiential e-commerce platform called Obsess. Together they’re creating a branded shopping destination in the Metaverse. World of Beauty, now live, is a 3-room e-commerce experience. “We are thrilled to partner with Laura Mercier to launch an immersive virtual beauty experience that gives consumers a delightful new way to discover, learn about and be inspired by the brand's iconic products and aesthetic,” says Neha Singh, Founder and CEO of Obsess. “Visitors,” she explains, “can do everything from virtually trying on products to find the shades that are their own personal 'perfect match' to discovering great gift ideas for everyone on their list in the interactive holiday gifting room.” Advent International is no stranger to beauty. The investment firm owned a majority stake in Douglas (Europe’s leading premium beauty and health retailer) from 2013 to 2015. And acquired the renowned hair care brand Olaplex at the start of 2020. That brand has, of course, since gone public. The firm created Orveon after acquiring bareMinerals, Laura Mercier, and Buxom from Shiseido at the end of 2021. Tricia Glynn, a Managing Director at Advent International, sits on the board Orveon Global and told Forbes Senior Contributor Sharon Edelson late last year that the beauty company intends to acquire further brands and is “quite serious about this opportunity to be the future of the face and to own face care. Color cosmetics is a component of that, but it’s not all of that.” In this week’s press release, Orveon CEO Pascal Houdayer made similarly lofty messaging, emphasizing that, “Orveon does not ‘sell products,’ but rather ‘offers experiences’ to serve our consumers. They crave digital experiences that also provides them with resources to learn more about our heritage.” click here to visit Laura Mercier's World of Beauty. Source: https://www.deannautroske.com/post/in-the-news-bioprospecting-metaverse-commerce-new-leadership-ingredient-scaleup-impact-labeling

Apoena Biotech has begun to ethically bioprospect microorganisms from the Brazilian archipelago of Fernando de Noronha, called the "Blue Amazon," with the ambition to develop ingredients for the cosmetics and fragrance sector via biotechnological processes. The Blue Amazon comprises 3.5 million km2 of maritime space and is one of the most biodiverse areas in the world, according to the Brazilian Ministry of the Environment. Apoena Biotech is using the collected samples to develop a marine bacteria bank. Authorization for the collection of biological material was granted via SISBIO (Biodiversity Authorization and Information System) and approved by the Chico Mendes Institute for Biodiversity Conservation (ICMBio). According to Apoena Biotech, the collected molecules can be replicated on a large scale via bioprospecting for application in health, personal care, agriculture, nutrition, and other markets. Bruno Carillo, chief operating officer, commented: "By choosing Noronha as the archipelago representing Blue Amazon, we value and boost the development of Brazilian biotechnology from one of the richest ecosystems in the world, enabling the creation of unique sustainable products that help preservation, opening new opportunities for the development of innovative solutions." The survey Best for Brazil 2022, by Humanizadas, reveals that "a new economy can represent not only a response to the social and environmental problems the country currently faces but also an additional $538 billion U.S. dollars to Brazil's GDP by 2030." Source: https://www.cosmeticsandtoiletries.com/news/companies/news/22578637/apoena-biotech-bioprospects-microorganisms-from-the-blue-amazon-for-personal-care

Bioprospection aims at the research, identification, and application of bioproducts found in nature that can be used in the development of innovative products for health, personal care, agriculture, nutrition, and many other markets. Apoena Biotech's Blue Amazon Project values and promotes sustainable development for the Cosmetics, Toiletries, and Fragrances (CT&F) sector through Brazilian biotechnology, enabling the creation of innovative products using microorganisms from some of the world's richest ecosystems. Considering the global context of environmental, economic, and social imbalance, it is consistent for leaders to evaluate, rethink, and adjust their ways of managing and doing business with sustainable and innovative practices that are also more conscious, ethical, and inclusive of shared values. New Economy to Drive BIOPROSPECTION The Best for Brazil 2022 survey by humanizadas reveals that "a New Economy can represent not only a response to the social and environmental problems that the country [Brazil] currently faces but also an additional 538 billion dollars to Brazil's GDP by 2030. This means potential benefits from a set of policies focused on a path of growth, job creation, and competitive advantage in the face of climate and generational change." Bioprocess-driven businesses Bioprocess-driven businesses have real potential to contribute to the New Economy, especially in Brazil, a country responsible for hosting more than 20% of the planet's total species. According to the Ministry of Environment, Brazil has the world's greatest biodiversity, with over 116,000 animal species and more than 46,000 known plant species in its six terrestrial and marine biomes. This rich biodiversity is a source of resources and opportunities, as it can enhance conservation, sustainable use, and care for its valuable genetic heritage. The supply of molecules for biotechnological applications is characterized as an ecosystem service of nature itself, and bioprospection is the key to accessing this resource. This field of biotechnology gains even more prominence through the development of banks of microorganisms associated with biodiversity, driving sustainable bioprospection from highly renewable and unique compounds. In this sense, the more preserved the biome is, the greater the possibilities of accessing species and microorganisms specific to a particular environment for the development of effective and safe products, turning them into a strategic advantage for the business. Recognized for its rich biological diversity and high degree of species conservation, the Fernando de Noronha archipelago becomes one of the ideal places for prospecting samples of microorganisms with effective biotechnological potential. Once isolated and cultivated, these microorganisms can be easily replicated on a large scale for the production of compounds of interest as well as for constantly replenishing stocks. "This was the key aspect for the start of Apoena Biotech's sustainable bioprospection activities in July 2022," said Bruno Carillo, director of operations. "By choosing Noronha as the archipelago representing the Blue Amazon, we value and promote the development of Brazilian biotechnology from one of the world's richest ecosystems, enabling the creation of unique sustainable products that aid in the preservation and open new opportunities for innovative solutions." Sustainable bioprospecting with great potential Sustainable bioprospection facilitates access to unexplored microorganisms with biotechnological potential (enabling the expansion of innovative and environmentally responsible product lines), while biotechnology can generate alternatives to replace non-sustainable raw materials and traditional processes, favoring long-term continuity and profitability in the business. "But for biotechnological products to effectively consolidate as a possibility of sustainable and exponential income, driving the CT&F sector in the New Economy, special attention is needed for new bioprocess-driven businesses. We are aware of the transitional path and the short-term impact on long-term business. However, the pursuit of regenerative solutions is an irreversible path, and that is a fact. Therefore, we believe in and invest in collaborative innovation to materialize these solutions, aiming for the development and strengthening of the Cosmetics, Toiletries, and Fragrance sectors. It benefits people, companies, and the planet," concludes Carillo. Starting with the collection of biodiversity samples in the Blue Amazon, Apoena Biotech began developing a bank of marine bacteria with biotechnological potential to support the creation of products in different markets. However, their initial selection plans focus on applications for cosmetics, toiletries, and fragrances. Source: https://www.cosmeticlatam.com/index.php/2022/11/28/bioprospeccion-biotecnologia-sostenibles/

The Amazônia Azul Project, sponsored by Apoena Biotech, fosters and drives sustainable development in the Brazilian Personal Care, Fragrance, and Cosmetics (PCFC) industry, applying Brazilian biotechnology to allow for development of innovative products using microorganisms from one of the world’s richest ecosystems.

Considering the global context of environmental, economic, and social imbalance, it is coherent for leaders to evaluate, rethink, and adjust their ways of managing and doing business with sustainable and innovative practices that are also more conscious, ethical, and include shared values. The survey Best for Brazil 2022, by Humanizadas®, reveals that “a New Economy can represent not only a response to the social and environmental problems the country [Brazil] currently faces, but also an additional US$ 538 billion to Brazil’s GDP by 2030. This means potential benefits of a set of policies focused on a path of growth, job creation, and competitive advantage in the face of climate and generational changes.” Businesses driven by bioprocesses have real potential to contribute to the New Economy, especially in Brazil, a country responsible for housing more than 20% of the total species on the planet. According to the Ministry of the Environment, Brazil has the largest biodiversity in the world, with more than 116,000 animal species and more than 46,000 known plant species in the six terrestrial biomes and marine ecosystems, the latter representing 3.5 million km2, a maritime space called Blue Amazon, given itsimportance compared to the Green Amazon. This affluent biodiversity is a source of resources and opportunities, as conservation, sustainable use, and care for its valuable genetic heritage can be boosted. The supply of molecules for biotechnological application is characterized as an ecosystem service of nature itself, and bioprospecting is the key to access such resource. Bioprospecting aims at the research, identification, and application of bioproducts found in nature, which can be used in the development of innovative products for health, personal care, agriculture, nutrition, and many other markets. This field of biotechnology gains even more prominence through the development of microorganism banks associated with biodiversity, boosting sustainable bioprospecting from compounds from a highly renewable and exclusive source. In this sense, the more preserved the biome, the greater the possibilities of having access to species and microorganisms that are unique to a given environment for the development of effective and safe products, converting them into a strategic advantage for the business. Renowned for its rich biological diversity and high degree of conservation of species, the archipelago of Fernando de Noronha becomes one of the ideal places for prospecting samples of microorganisms with effective biotechnological potential. Once isolated and cultivated, these microorganisms can be easily replicated on a large scale for the production of compounds of interest, besides allowing constantly renewed stocks. “This was the key aspect for the start of Apoena Biotech’s sustainable bioprospecting activities in July 2022,” says Bruno Carillo, Chief Operating Officer. “By choosing Noronha as the archipelago representing Blue Amazon, we value and boost the development of Brazilian biotechnology from one of the richest ecosystems in the world, enabling the creation of unique sustainable products that help preservation, opening new opportunities for the development of innovative solutions.” Sustainable bioprospecting favors access to unexplored microorganisms with biotechnological potentialm (enabling the expansion of innovative and environmentally responsible product lines), just as biotechnology is capable of generating alternatives for the replacement of traditional non-sustainable raw materials and processes, favoring long-term continuity and profitability to the business. “But in order for biotechnological products to effectively be consolidated as a possibility of sustainable and exponential revenue – boosting the CT&F sector in the New Economy – special attention is needed to new business in bioprocesses. We are aware of the transition journey and the short-term business impacts. However, the search for regenerative solutions is a path without return, and that is a fact. Therefore, we believe and invest in collaborative innovation to bring about these solutions, aiming at the development and strengthening of the Cosmetic, Toiletry, and Fragrance ecosystem. People, companies, and the planet win,” concludes Carillo. From the collection of biodiversity samples in the Blue Amazon, Apoena Biotech began developing a marine bacteria bank with biotechnological potential for supporting the creation of products in different markets. However, its initial screening plans are focused on applications for the Cosmetic, Toiletry, and Fragrance sector. The request for authorization for the collection of biological material in the Archipelago of Fernando de Noronha, by Apoena Biotech, was granted via SISBIO (Biodiversity Authorization and Information System) and approved by the Chico Mendes Institute for Biodiversity Conservation (ICMBio), a government agency under special regime linked to the Ministry of the Environment and member of the National Environment System (Sisnama). Source: https://www.teknoscienze.com/new-business-in-the-ctf-sector-sustainable-bioprospecting-and-biotechnology/